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Back to Basics SEO Sponsored Links Back to Basics SEO SEO is ten percent inspiration and ninety percent perspiration. By lyndon ogden Category: 0 Submit your Articles Here! SEO is ten percent inspiration and ninety percent perspiration. There are definitely no instant fixes when it comes to getting found by Google although it may be possible to get promoted by Yahoo! The first place to start with SEO when you have a website is with keyword research. It is possible to do this using the Google Keyword Tool which is free. You are aiming to discover what phrases people are searching for which are perhaps not the most competitive but still have plenty of daily searches. You find out how competitive a term is by Googling it and seeing how many competing pages come up for it. The more pages the more difficult it will be. Also by downloading the ‘Firefox’ browser and then the ‘SEO extension’ you will find lots of to what your possibilities are. Now you have the terms you want to be found for, it is time to use them on your website. Before you do, it would be wise to consider whether your business is local, national or international. It is easier to rank for ‘conservatories Birmingham’ than ‘conservatories’ alone. Now you need to weave these keywords into your site including your page titles and Meta descriptions. If you do not know what these terms mean then just ask your webmaster for help. Write 200-400 words for your homepage trying to get the main keyword towards the front of the first paragraph. Bold out the main terms just once to emphasize their importance to the search engines. Get your web guy to label any images on the page. Describe them accurately but try to use your keyword terms as well. Now is the time for phase two which is ‘link building’. A link from another site to your own is a vote of confidence in the search engines eyes. These links can be gotten from directories, blogs and article writing like this one. Plenty of SEO companies will do this for you if you do not have the time. Key to success is the use of anchor text and getting links from pages that have a high page rank already. Anchor text is where you use your actual keywords to link through rather than ‘click here’ which are useless for SEO purposes. This article is a bare outline but all the terms can be Googled or you can visit my SEO Services site for lots more detailed advice. Oh yes! I forgot Yahoo and my tip for doing well. Simple, buy a $299 advert with them and you will probably do much better than by not having one at all. Lyndon Ogden is the Managing Director of Your SEO Services, based in the United Kingdom. Lyndon is an acknowledged expert on search engine optimization and also on what it takes to make a website successful. His SEO Company website features news, advice, free tools and SEO services aimed at helping businesses succeed online. Back to Basics 0 Subcategories Arts & Humanities > Art History > Arts & Humanities > Web Directories > Business & Economy > History > Business & Economy > Statistics and Indicators > Business & Economy > Web Directories > Computers & Internet > Desktop Customization > Computers & Internet > Desktop Publishing > Computers & Internet > History > Computers & Internet > Semiconductors > Computers & Internet > Web Directories > Back to Basics 0 Articles