Ipod is a popular brand of portable media players designed and marketed by Apple Inc. As of now, the current product line includes the hard-drive based ipod classic, the touch-screen ipod touch, the video-capable ipod nano, the screen less ipod shuffle and iphone. Ipod classic models store media on an internal hard drive, while all other models use flash memory to enable their smaller size. The newest ipod in the market today is capable of holding 80GB up to 20,000 songs, up to 25,000 photos and up to 100 hours of video. The ipod has been upgraded many a times and each significant revision is called a ‘generation’. Each new generation usually has more features and refinements while typically being physically smaller and lighter than its predecessor does, while retaining the older model’s price tag.
Lifestyle is the way we define who we are through what we purchase and further confirm us as cultural subjects. Apple’s widespread marketing campaigns have led to the ipod’s reputation as an easy-to-use, stylish device among today’s buyers.
This age is all about ipod generation- a group of tech-savvy, connected consumers who have largely grown up in the PC age and for whom the internet is an integral part of everyday life.
IPod has won several awards ranging from engineering excellence to most innovative audio product. In addition to its reputation as a respected entertainment device, the ipod has also become accepted as a business device. Government departments, major institutions and international organizations have turned to the ipod as the delivery mechanism for business communication and training. IPod has also gain popularity for use in education. Apple offers more information on educational uses for ipods on their website including a collection of lesson plans.
Already ipod generation has replaced the radio DJ, creating endless play lists of music designed to suit individual’s mood. This attitude is now spreading to the broadcasting sector with PVRs, You Tube and video ipods doing for television schedulers what is ipod did for radio DJs.
Overall, ipod has revolutionized the way people in this current society consume music. People can now enjoy music anywhere in the world. This can be largely attributed to Apple’s innovative and creative marketing team. It has changed the lifestyle of not only the young people, but also of the older ones.
