In 2003, it was fairly easy to "game" the search engines into believing that your website was the best there ever was. All you had to do was to submit your website to tons of directories, put your keywords in the title and keyword tags, use a fairly high keyword density, and you would see the visitors come rolling in. These days the search engines have evolved and getting higher rankings are much more difficult and time-consuming. However, the basic fact remains the same: Search engines will love what your users will love! Also, search engines will love it when your backlinking campaigns look natural.
So what exactly do search engines want from you? Here is a list:
1. Good content and lots of it: If you provide good content on your website or blog everyday for an extended period of time, you have won half the battle. Make sure your visitors like your content, which will keep them coming back for more. As for the search engines, if you have good content on your website, you are in their "good graces".
2. Get links from different sources: Do not just go and buy 10,000 links from article directories. This will ensure that you raise red flags among search engines. Instead, get links from different sources. Comment on related blogs, submit to some good quality directories, submit your articles to multiple directories, send out a paid press release etc. Yes, it isnt easy, but no one said ranking high was easy in the first place!
3. Do not stuff keywords: Write content which humans will love. Forget about search engines. Techniques such as "using 3% keyword density" do not work anymore, so forget about them. If your visitors appreciate your content, search engines will like you too. If you are a novice, it is better to outsource link building so you get the maximum ROI. Check our Link Building Service to rank high in Google in as little as 2-5 days!
